What if one day could shape both how you work and how you earn? Trabaho at Negosyo brings employment and entrepreneurship together—redefining the job fair as a career launchpad that connects Filipinos to jobs, mentoring, and skills for what comes next.

Leaders from public and private sectors come together to launch Trabaho O Negosyo at SM Mall of Asia, with President Ferdinand Marcos gracing the event, strengthening collaboration for jobs and MSMEs

Fully supported by SM Job Fairs and SM for MSMEs, this comprehensive event created vital community opportunities by matching job seekers with employers and providing aspiring entrepreneurs with expert mentorship and clear pathways to success.

“MSMEs like us contribute to the economy because as we expand, so do our requirements – like manpower, so we can contribute through creating jobs.” - JORGE WIENEKE of Tokyo Tempura

At the heart of the event was a large-scale job fair connecting applicants with employers from key sectors including BPO and IT, manufacturing, construction, real estate, healthcare and medical services, retail, financial services, tourism, hotels and restaurants, and the academe.

Just steps away, aspiring entrepreneurs received practical mentoring on how to turn business ideas, side hustles, and small enterprises into sustainable ventures—demonstrating how trabaho and negosyo can grow side by side.

Thousands of Filipinos turn up for opportunities as Trabaho O Negosyo transforms SM Mall of Asia into a vibrant career crossroads.

With SM Job Fairs providing the platform and reach, employment opportunities were brought closer to communities—making job access more immediate, practical, and inclusive.

Meanwhile, SM for MSMEs highlighted the vital role of micro, small, and medium enterprises not only as businesses, but as job generators and engines of inclusive growth. While many participants were hired on the spot, others left inspired to build enterprises that could create jobs for others.

To further streamline the journey from application to employment, SM Government Service Express enabled participants to process key requirements on-site. 

Participating agencies included the National Bureau of Investigation (NBI), Social Security System (SSS), Bureau of Internal Revenue (BIR), Philippine Health Insurance Corp. (Philhealth), and the Pag-IBIG Fund—making essential services more accessible in one convenient location.

Trabaho at Negosyo tells a bigger story—today’s job seeker can become tomorrow’s employer. By combining job matching, MSME mentoring, and government services in one space, the initiative reflects a forward-thinking approach to workforce development where employment and entrepreneurship reinforce each other.

Through collaborations like this, SM Supermalls continues to strengthen its commitment to empowering Filipinos—championing both livelihoods and local enterprises, and proving that when trabaho and negosyo move together, communities move forward.